I install brand strategy and architect AI creative stacks for teams that need to ship, not patch. 15+ years of brand building — now rewired for a generative-first market.
For founders, agencies, studios, and in-house creative teams. I install brand strategy, design the AI workflow for your specific brief, train the team, and deliver production-grade generative work.
Not a showreel. The Lab is where I pressure-test tools, invent pipelines, and publish what I learn. If the craft is moving weekly, the archive should too.
Creative Strategist and AI Creative Director based in Buenos Aires. Over 15 years building brands — from founding an award-winning agency to scaling tech platforms.
My unfair advantage: I don't just talk about AI. As a Runway Creative Partner, I'm inside the feedback loop of the tools shaping this space. I bring that access into every engagement.
I work with founders, CMOs, and creative leaders who need someone to think boldly AND ship relentlessly — without the overhead of an agency or the slowness of a full-time hire.